About
Monarch Spa Brands Specializes in Growing Beauty, Spa and Wellness Brands in North America
Monarch Spa Brands was founded in 2017 and is headquartered in Denver, CO, USA. The business began by catering to brands looking to establish a presence in the spa channel, and has since grown to include full service consulting, distribution, and sales-growth services for brands into prestige and mass retail, spa, off-price and specialty sales channels in North America.
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We take great care in partnering with the most innovative and authentic brand partners - the integrity and efficacy of the products and brands we represent is the uncompromising foundation of our business.
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We are inspired by the annual migration of the Monarch Butterfly in North America, which covers thousands of miles, and multiple generations of Monarchs. At Monarch Spa Brands, we have the same determination and market expertise in migrating and growing our beautiful and exclusive brand partners.
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Who We Are
Marchello Chimenti
President & Founder
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Marchello Chimenti is an internationally recognized leader in the retail and spa industries, with a broad network, and successful career spanning multiple facets of the retail, spa, hospitality and beauty industries. As Vice President of Global Retail Sales, Head of Retail North America, and Global Director of Spa & Hospitality Sales among other roles, Marchello successfully managed and grew prestige CPG brands including FOREO, Aromatherapy Associates, The Refinery, facetheory and Omorovicza Cosmetics.
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Prior to managing skincare brands, Marchello was a key member of the spa consulting and spa management company Spa Strategy, providing brand development, concept and menu development, market research, feasibility, business review and consulting services for many of the most recognizable corporate hospitality brands, spa operators and luxury hotel/resorts throughout the world.
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For Marchello it's not just a business, it's a lifestyle. Travel, wellness, skincare, fitness and outdoor adventure are some of his many passions, and he founded Monarch Spa Brands with the intention of promoting and working with like minded individuals and brands.
Clientele
We have strong personal relationships and existing partnerships with the most influential buyers, management teams, and key decision markers that are required to launch a brand and rapidly scale up distribution. Today you will find our brand partners thriving in Sephora, Ulta, Target, Nordstrom, Blue Mercury, Four Seasons, Ritz-Carlton, St. Regis and many more!